Understanding Zero to 60’s story, is understanding its founder, Kenny Pfitzer!
Kenny turned his first wrench on a car before he was legally able to drive. His passion and inspiration for the auto industry comes directly from Kenny’s Dad, Karl Pfitzer. Kenny’s Dad is a retired rocket scientist for NASA and Boening. His Dad was instrumental in the U.S. Space Program, along with teaching his son about his hobby of restoring cars. Kenny spent his entire childhood in his Dad’s garage restoring vehicles. His first true restoration was a 1968 Volkswagen Square Back, but it was a 1960 Volkswagen Microbus that set the stage for his future career. Completely disassembled, Kenny and his Dad built the VW up from the ground. Kenny learned to weld, restore body parts and paint.
Spanning a 20 year career in the automotive industry, Kenny Pfitzer’s projects are some of the most well-known and most talked vehicles of all-time. Whether the Ford Bronco Concept developed for Ford Motor Company or the ICON A5 aircraft developed from paper to product in seven weeks, Kenny’s fingerprints have been on thousands of custom projects and concept cars. Kenny’s first real automotive job was in 1996 for one of the automotive industry’s most respected design houses – Metal Crafters USA. Kenny not only used the skills he learned in the garage with his Dad, but also learned how to clay mold for concept cars.
Kenny quickly moved up in ranks moving from mechanic on the floor to Chief Fabricator and lead designer on all the vehicles coming in and out of Metal Crafters. Kenny was able to bring cars from concept to production and many of those concepts did make their way to production for Ford Motor Company, General Motors, Chrysler and just about every other auto maker.
His attention to detail and an eye for creative design caught the attention of West Coast Customs President Ryan Friedlinghaus. It was here, at West Coast Customs, that Kenny was able to take his background at Metal Crafters and apply it to both the design and business of West Coast Customs. With celebrity builds and meeting deadlines for the West Coast Customs TV show, Kenny was relied on heavily to ensure the entire process not only went smoothly, but that each project vehicle was the best possible vehicle leaving the facility.
After a five year run with West Coast Customs, Kenny went back to his roots in hot rod customization and took a position with iconic designer Chip Foose. For one years, as the COO, Kenny not only was a lead in building the vehicles that left the Foose facility, but he also honed in further on his business acumen as COO.
Kenny has great respect for both Ryan Friedlinghaus with West Coast Customs and Chip Foose with Foose Designs. With a creative mind, ability to dream big and a career in fabrication, Kenny has ventured out to start his own design studio – Zero to 60 designs.
It was in January 2016, Kenny decided it was time to put his creativity and ideas together as his own business.
Zero to 60 Designs is set to be one of America’s most creative automotive and architectural design houses. Breaking free from the mold, Zero to 60 Designs will not only focus on specific custom builds, but will also serve as an incubator for automotive OEMS as well. The foundation for the business will also reach outside of automotive applying Kenny’s creative energy towards builds that are architectural in nature. The mantra at Zero to 60 Designs: Tell us what you want built and we will not only build it, but we’ll build it faster and more efficiently than anyone else. If you want to see a gallery of Kenny’s vehicles, we can make those available to you but contacting: firstname.lastname@example.org
Gerry Marron is both a business partner to Zero to 60 Designs and also one of two Principal owners of 60 Grit Studios. 60 Grit Studios is a full service creative fabrication studio, based in Southern California that develops full scale replica models, tradeshow booths and entertainment attractions. Gerry’s business partner with 60 Grit, Jay Echeverria, handles partnership management for 60 Grit, Gerry manages the partnership with Zero to 60 Designs.
Both Gerry and Kenny met a few years back during a project at West Coast Customs and realized that their talents combined could result in something special. That’s exactly what happened. Zero to 60 Designs is more than an automotive powerhouse design studio, they are also part of a larger fabrication team that takes the innovative concepts and designs from 60 Grit Studios and together, they turn them into reality.
With more than 15 years in the business of full scale themed exhibits and a passion for bringing things to life, Gerry honed his creativity for just under 14 years with Storyland Studios. During his tenure, Gerry supported Storyland as a Project Manager during one of their most prosperous growth periods. Gerry’s ability to lead project teams and product development is unmatched. His attention to detail and all out management of programs sets him apart as a visionary, craftsman, creative thinker and designer.
Gerry started 60 Grit in 2014 to continue his passion for developing lifelike structures that entice their respective audiences turning incredible design into extraordinary projects. 60 Grit specializes in displays for the retail market, themed environments like Lego Land USA, pop-up displays for Adidas, and two story Coke bottles for Coca-Cola, along with delivering experiential marketing programs that provide their clients with the exact outcome they are looking for.
60 Grit doesn’t just pride itself of developing beautiful pieces of art, they are also one of the fastest fabrication houses in the country, if not the world. Gerry brings this same passion and desire to build quickly and efficiently to his everyday work ethic.
“Innovative fabrication is my thing. I strive to meet all my client’s needs, to produce high quality themed props and displays, along with creative exhibits that meet their budget expectation. I work closely with creative teams, designers and project managers to achieve their goals. Always ready to take on the next challenge.”